Partnership:

Sesame Street PBS Kids Sponsorship and Blue Lizard

Description:
In March 2019, Blue Lizard teamed up with Sesame Street for a multi-faceted 2-year sponsorship that includes sponsorship of Sesame Street on PBS and "Fun in the Sun" educational content on the Sesame Street's YouTube channel. With this sponsorship, Blue Lizard aims to inspire families to make sun-safe choices every day. In addition to the sponsorship, Blue Lizard has children and families covered with the launch of an exclusive line of Sesame Street-branded sunscreen products. Consumers can spot Elmo on the mineral baby sunscreen and Cookie Monster on the mineral-based kids' sunscreen. Blue Lizard and Sesame Workshop are also partnering with dermatologists' and pediatricians' offices nationwide to encourage a healthy fun summer.
Partnership Opportunity:
Sesame Street PBS Kids Sponsorship/CPG
Company:
Sesame Workshop
Partner/Category:
Blue Lizard /CPG
Timing:
4th Quarter 2021
Target:
Family
Adults
Adults 25-34
Adults 18-24
Kids (6-11)
Preschool
Promotional Elements:
On Pack
Media Elements:
Online
Social Media
TV Spot

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2024-05-06
Companies Involved
Tuck

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