Description:
Chrysler is a proud sponsor of Sesame Street, a commitment that includes supporting the show on PBS and original digital content featuring the iconic Sesame characters.Partnering with Chrysler, another iconic brand that stands for a deep commitment to families and children, extends Sesame Workshop’s reach in new ways and supports the Workshop’s nonprofit mission to help kids grow smarter, stronger, and kinder.
In addition to sponsoring the show on PBS, Chrysler launched a multimedia campaign featuring Sesame characters in videos for parents, found on Chrysler’s digital and social channels including Facebook, Twitter, YouTube, and Instagram.
Partnership Opportunity:
Sesame Street PBS Kids Sponsorship/Non-Profit Organizations
Company:
Sesame Workshop
Partner/Category:
Chrysler /Automotive
Timing:
November 4th Quarter 2020
Target:
Family
Promotional Elements:
Media Elements:
Online
Other
Social Media
TV Spot
Other
Social Media
TV Spot
Website and Social Media
Created On:
2020-11-30
Last Modified on:
2024-05-06
Companies Involved
Sesame Workshop
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