Partnership:

Sesame Street PBS Kids Sponsorship and DoorDash

Description:

Sesame Street partnered with DoorDash to create a campaign to raise up to 1 Million Dollars to fund Sesame Workshop, the nonprofit behind Sesame Street. 

The partnership came just in time for the big game, as Door Dash ran their ad in the Super Bowl for the first time in the company's history.

The commerical featured the stars of Sesame Street such as Big Bird and Cookie Monster, as well as American actor and rapper Daveed Diggs. The spot showed the group turn the Sesame Street song "People in Your Neighborhood" into "The Neighborhood". 

Together, Sesame Street and DoorDash celebrated the local heroes that make up the fabric of the neighborhood with the neighborhood campaign.

Partnership Opportunity:
Sesame Street PBS Kids Sponsorship/Television
Company:
Sesame Workshop
Partner/Category:
DoorDash /App
Timing:
January 1st Quarter 2021
Target:
Male
Female
Preschool
Kids (6-11)
Family
Promotional Elements:
Branded Content
Other
Media Elements:
Direct Marketing
Mobile
Online
Social Media
Created On:
2021-01-25
Last Modified on:
2021-03-04
Companies Involved
Tuck

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