Partnership:

Sesame Street PBS Kids Sponsorship and Squarespace

Description:

Sesame Workshop partnered with website-building company Squarespace for a promotion featuring SESAME STREET characters.

The joint promotion consisted of Squarespace building a website for SESAME STREET's Oscar the Grouch. The Oscar the Grouch website, put together in collaboration with Sesame Workshop, allowed site visitors to buy products with the proceeds going to Sesame Workshop, the nonprofit behind SESAME STREET.

The Squarespace site for Oscar the Grouch featured works of art by Oscar the Grouch including decorative "trash" sculptures. The partnership benefited Sesame Workshop through its fundraising while also promoting the features of websites built through Squarespace.

The partnership was promoted with an Oscar the Grouch Q+A and across social media.

 

Partnership Opportunity:
Sesame Street PBS Kids Sponsorship/Television
Company:
Sesame Workshop
Partner/Category:
Squarespace /Online
Timing:
January 1st Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Collectible
Product Demonstrations / Sampling
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-02-05
Companies Involved
Tuck

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