Partnership:

Sesame Street YouTube Sponsorship and H&M

Description:

H&M joined Sesame Street in 3Q'19 to support the Sesame Street Yellow Feather Fund and sponsor a series of Reuse and Recycle themed YouTube videos.

Campaign Elements:

Yellow Feather Fund

H&M and Sesame Street hosted (4) in-store events across the country for H&M's loyalty members that included a sustainable craft activity where kids can make their own sock puppy out of socks, and Yellow Feather Fund donation at H&M's cash register.

YouTube: 

H&M sponsored (3) DIY videos hosted by Nina and joined by Sesame Street characters as they create something new out of old clothing and accessories.
DIY activities include:
-Sock Puppy
-Dog Toy
-Costume Backpack

Sesame Street supported the sponsorship through social media and a 1 week tentpole on Sesame's YouTube channel.

Partnership Opportunity:
Sesame Street YouTube Sponsorship/Fashion
Partner/Category:
H&M /Fashion
Timing:
September 3rd Quarter 2019
Target:
Male
Female
Preschool
Kids (6-11)
Family
Promotional Elements:
In-Store / Retail
Media Elements:
Social Media

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2019-10-23
Companies Involved
Tuck

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