Description:
Waze sponsored Sesame Street's "Destination Imagination" YouTube series that launched with a timed release of "Pirate Ship Car" on Sesame Street's YouTube channel, followed by "Underground Car" and "Space Car". Sesame supported the sponsorship with a YouTube programming tentpole and social media support on Facebook, Twitter, and Instagram.
Partnership Opportunity:
Sesame Street YouTube Sponsorship/Non-Profit Organizations
Company:
Sesame Workshop
Partner/Category:
Waze /App
Timing:
July 2nd Quarter 2019
Target:
Preschool
Kids (6-11)
Family
Kids (6-11)
Family
Promotional Elements:
Media Elements:
Online
Social Media
Social Media
Website and Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-08
Companies Involved
Sesame Workshop
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