Description:
Sesame Workshop has partnered with the Kids Mental Health Foundation to highlight the importance of emotional wellness, empathy, and compassion in early childhood. Together, they’re using beloved Sesame Street characters to help families celebrate kindness and support healthy emotional development.On World Kindness Day, November 13th, Elmo, Cookie Monster, Abby, Oscar the Grouch, Big Bird, Grover, and Rosita all took to Instagram to celebrate how they show and experience kindness alongside their friends at the Kids Mental Health Foundation.
Partnership Category:
Classic Characters
Company:
Sesame Workshop
Partner/Category:
The Kids Mental Health Foundation /Non-Profit Organizations
Timing:
November 4th Quarter 2025
Target:
Male
Female
Family
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Female
Family
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Media Elements:
Celebrity Appearance / Endorsement
Online
Social Media
Online
Social Media
Created On:
2025-11-14
Last Modified on:
2025-11-14
Amanda D
National Director, Strategic Partnerships
The Kids Mental Health Foundation
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