Partnership:

SEX AND THE CITY and SKYY Vodka

Description:

Warner Bros. Pictures together with Campari America partnered to promote the film SEX AND THE CITY 2 by continuing SKYY Vodka's partnership with the franchise and naming it the official vodka for the film.

Sex and the City helped to define sophisticated cocktail culture around the world, and that tradition continues as SKYY teams with Warner Bros. to give fans another reason to celebrate friendship, fashion and 'cocktail couture' with SEX AND THE CITY 2. 

Key elements of the promotional program include:

Advertising: Global co-branded advertising featuring print, broadcast, outdoor, digital and social media vehicles.

Celebrity Spokesperson: Renowned Sex and the City Costume Designer Patricia Field will serve as a spokesperson for multiple components of the SKYY campaign.

Limited-Edition Bottle: Patricia Field designed a limited-edition SKYY Vodka Sex and the City 2 bottle. This was the first themed design change to theiconic cobalt blue SKYY bottle in the brand's history.

On-Premise/Off-Premise Promotions: Sex and the City 2 promotions will feature signature SKYY Vodka cocktails inspired by the film, highlighted by a line of limited edition fashion and cocktail accessories designed by Patricia Field and made available at bars and restaurants across the U.S.

Sweepstakes/Giveaways: SKYY executed consumer sweepstakes in key markets tied to the advertising for a chance to win tickets to the star-studded Sex and the City 2 premieres, a local advance screening or other fabulous prizes. 

Advance Charity Screenings: In addition to offering consumers around the world tickets to select advance screenings, SKYY Vodka hosted a series of charity screenings of Sex and the City 2 in the U.S. just prior to the film's national release, making SKYY fans among the first to see the film. 

Partnership Opportunity:
SEX AND THE CITY/Theatrical
Company:
Campari
Partner/Category:
SKYY Vodka /
Timing:
February 2010
Target:
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2024-01-23
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.