Partnership:

SEX AND THE CITY: THE MOVIE and SKYY Vodka

Description:

New Line Cinema and Campari America have teamed up to promote the theatrical release of SEX AND THE CITY: THE MOVIE. Skyy and New Line Cinema jointly offered a sweepstakes which will award two winners a trip for two to attend the New York City premier of SEX AND THE CITY: THE MOVIE. The sweepstakes entry form is located on the Skyy website. The sweepstakes ended May 5, 2008. New Line Cinema and and Skyy Spirits are also teaming up with Houlihan`s Restaurants to bring Skyy Vodka signature SEX AND THE CITY cocktail to life Wednesday evenings during Houlihan`s "girls night out" evening. Along with advertising campaigns New Line Cinema and Skyy Spirits hosted charity screenings of SEX AND THE CITY: THE MOVIE in Los Angeles and San Francisco before the film is open to the public. The charity screenings will benefit local community theatres. Tickets went on sale at the venue box offices in April 2008.

Partnership Opportunity:
SEX AND THE CITY: THE MOVIE/Theatrical
Company:
Campari
Partner/Category:
SKYY Vodka /
Timing:
May 2nd Quarter 2008
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2024-01-23
Companies Involved
Tuck

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