Partnership:

Shackleton Whisky and Shazam

Description:

Shackleton Whisky partnered with app Shazam to launch the Shackleton Augmented Reality experience.

The experience consisted of a special peel-to-reveal sticker being placed on Shackleton gift boxes that could be scanned by the Shazam app to unlock the Augemented Reality feature. 

To unlock the feature, users purchased a Shackleton gift box, downloaded the Shazam app and scanned the sticker to make an environment come to life on the box. 

The environment showed Sir Ernest Shackleton's 1907 British Antarctic Expedition which held the origins for Shackleton Whiskey. This "Discovered Under Ice, Served Over Ice" showed Shazam users how the whisky was developed from discovering bottles of the liquor that had been sitting in Ernest's base camp for 100 years.

Partnership Opportunity:
Shackleton Whisky/Beverages
Partner/Category:
Shazam /App
Timing:
February 1st Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-03-26
Companies Involved
Tuck

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