Oberto and Square Enix teamed up to support the launch of Shadow of the Tomb Raider. Throughout the promotional period, consumers could enter the codes found inside stickered packages of Oberto Beef Jerky to download an in-game “Corona Resource Pack.” These resources could be exchanged in-game for a weapon pouch, ammunition and/or healing items to aid Lara on her journey. Oberto further supported the partnership with shipper displays at Target.

Oberto also partnered with YouTube influencer, Melonie Mac, to help promote the partnership and show gamers how to redeem their code.