Partnership:

SHAKE IT UP and Ivivva Athletica

Description:
Disney partnered with Ivivva Athletica, Lululemon Athletica`s dance apparel brand for girls, for a new dancewear collection inspired by the Disney channel series SHAKE IT UP. The line consisted of an assortment of athletic apparel and accessories including leg warmers, shorts, jackets and headbands. The line was sol in stores during spring, summer, fall and winter of 2012. http://www.licensemag.com/licensemag/Entertainment/Disney-Adds-Shake-It-Up-Dance-Line/ArticleStandard/Article/detail/761627?contextCategoryId=9991
Partnership Opportunity:
SHAKE IT UP/Television
Company:
Disney Channel
Partner/Category:
Ivivva Athletica /Fashion
Timing:
April 2nd Quarter 2012
Target:
Female
Kids (6-11)
Tweens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-08
Companies Involved
Disney Channel
Tuck

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