Partnership:

Shake Shack and Bumble

Description:
Shake Shack teamed with Bumble to allow users to treat their significant other, best friend or business partner to a burger. From October 22 - 26, 2018, Bumble users could grab a burger with their new connection and score the second burger for free. To get the offer, participants downloaded the dating and social networking app, swiped through and kept an eye out for the profile that contained a promo code and details. They could then redeem codes in the Shake Shack app or by showing the Bumble profile screen to a Shake Shack Team Member when ordering in-person at a participating restaurant locations.
Partnership Opportunity:
Shake Shack/Dining
Partner/Category:
Bumble /App
Timing:
October 4th Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
Discount / Special Offer / Promo Code
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-26
Companies Involved
Tuck

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