Partnership:

Shang-Chi and The Legend of The Ten Rings and Microsoft

Description:

Marvel Studios teamed with Microsoft to create a series of experiences for fans. The experiences encourage fans to, "forge their own path and create their own destiny." The partnership also encourages fans to learn the basics of coding to help Shang-Chi. 

The experiences included an Augmented Reality (AR) challenge to help set Xbox free, the chance to better one's coding skills and help set Shang-Chi free and personalized Shang-Chi themes for Edge and Skype. 

Fans have the chance to create their own adventure based on the movie by using a guided intro-level tutorial on how to code. This tutorial teaches the viewer how to use code to train Shang-Chi or Xialing to build magical platforms, seek out mystical rings, and battle assassins from the Ten Rings Organization.

Fans that participate in the AR challenge have the chance to win a custom Shang-Chi Xbox Series X Console. 

Partnership Opportunity:
Shang-Chi and The Legend of The Ten Rings/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Microsoft /Gaming & Esports
Timing:
3rd Quarter 2021
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
AR / VR
Licensed Product
Contest / Sweepstakes
Window Clings / Banners / Decals
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2021-09-02
Last Modified on:
2021-09-03
Companies Involved
Microsoft Xbox
Tuck

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