Description:
SHANIA TWAIN partnered with Benefit Cosmetics and Glamour Magazine to create the lipstick Shania Red. All net proceeds from the sale of Shania Red were given to the American Heart Association. Shania Red could be purchased nationwide at Sephora stores, benefitcosmetics.com, and sephora.com. Promotion ran through December 31, 2003
Partnership Opportunity:
SHANIA TWAIN/Music
Company:
Partner/Category:
Benefit Cosmetics /Health & Beauty
Timing:
October 4th Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-02-05
Companies Involved
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