Partnership:

Shark Week and Biossance

Description:

To celebrate Shark Week, Discovery teamed with Biossance on an exciting partnership promoting sustainability.

The partnership consisted of Discovery working with Biossance to celebrate sustainable products during Shark Week. This push for sustainability tied into both companies' efforts to stress the importance of shark conservation. This co-branded message was pushed across Biossance's social media channels as well as in its own product practices.

In its skincare products, particularly the ones released in conjunction with Shark Week, Biossance uses a sugarcane-derived formula as opposed to the harvested shark livers used by other skincare companies.

Partnership Opportunity:
Shark Week/Television
Partner/Category:
Biossance /Health & Beauty
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Other
Media Elements:
Mobile
Online
Social Media
Created On:
2021-07-15
Last Modified on:
2021-07-15
Companies Involved
Tuck

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