Partnership:

Shark Week and Casely

Description:

Discovery partnered with Casely, the Brooklyn-based tech accessory company, on a promotion celebrating Shark Week.

This Shark Week collaboration consisted of Casely working with Discovery to create a Shark Week-themed iPhone case. This limited-edition iPhone case was designed by Casely using the branding and designs of Shark Week. The Shark Week x Casely iPhone case was released t the public on July 1.

Additionally, a portion of profits from every Shark Week x Casely iPhone case sold during July was donated to nonprofit Beneath The Waves.

Partnership Opportunity:
Shark Week/Television
Partner/Category:
Casely /Fashion
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Created On:
2021-07-22
Last Modified on:
2021-07-27
Companies Involved
Tuck

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