Partnership:

SHARK WEEK and Cold Stone Creamery

Description:

Cold Stone Creamery and the Discovery Channel have partnered once again for “the Most Wonderful Treats of the Summer” for Shark Week.  Cold Stone offered two exclusive Shark Week products including the “Shark Week Frenzy” flavor and the “the Great Blue Cupcake” ice cream cupcakes.  These were both available until July 14th, 2015.  Additionally customers could share a photo of their “Shark Week Creation” using #sharkweekfrenzy for a chance to win a trip for four to the Bahamas.  The promotion began on June 30th, 2015 and lasted through July 14th, 2015.    

Partnership Opportunity:
SHARK WEEK/Television
Company:
Discovery, Inc.
Partner/Category:
Cold Stone Creamery /Dining
Timing:
June 2015
Target:
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2016-01-11
Companies Involved
Discovery, Inc.
Tuck

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