Cold Stone Creamery and the Discovery Channel have partnered once again for “the Most Wonderful Treats of the Summer” for Shark Week.  Cold Stone offered two exclusive Shark Week products including the “Shark Week Frenzy” flavor and the “the Great Blue Cupcake” ice cream cupcakes.  These were both available until July 14th, 2015.  Additionally customers could share a photo of their “Shark Week Creation” using #sharkweekfrenzy for a chance to win a trip for four to the Bahamas.  The promotion began on June 30th, 2015 and lasted through July 14th, 2015.