Partnership:

SHARK WEEK and Cold Stone Creamery

Description:
Discovery Channel and Cold Stone Creamery teamed up to celebrate the return of SHARK WEEK. For a limited time, the ice cream franchise offered two show-themed treats: the “Great White Bite™,” and the “Deep Sea Delight™”. Additionally, fans could participate in the “Cold Stone Creamery Fin-spiration Contest” for the chance to win a Cold Stone Creamery gift card. Entrants had to create a “Fin-spiration” board on Pintrest and pin everything they love about Shark Week ® and how they would design their Shark Week watch party, including décor, fashion and recipe ideas. Four prize winner received a $250 Cold Stone Creamery gift card, a $250 Visa gift card, and a SHARK WEEK prize pack to throw the ultimate viewing party. The sweepstakes period ran from June 28 – July 15, 2017.
Partnership Opportunity:
SHARK WEEK/Television
Company:
Discovery, Inc.
Partner/Category:
Cold Stone Creamery /Dining
Timing:
June 2nd Quarter 2017
Target:
Male
Female
Teens
Family
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Email
Micro site
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2017-08-03
Companies Involved
Discovery, Inc.
Tuck

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