Partnership:

Shark Week and Fortnite

Description:

Discovery partnered with Fortnite for a SHARK WEEK in-game promotion in Fortnite.

The partnership brought SHARK WEEK to Fortnite by screening TIGER SHARK KING as an early premiere in the Party Royale section of Fortnite.

The collaboration also brought SHARK WEEK inspired in-game outfits to Fortnite that players could use to decorate their characters.

Partnership Opportunity:
Shark Week/Television
Company:
Discovery, Inc.
Partner/Category:
Fortnite /Gaming & Esports
Timing:
August 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2020-08-24
Companies Involved
Discovery, Inc.
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.