Shark Week and Fortnite

Partnership:

Description:

Discovery partnered with Fortnite for a SHARK WEEK in-game promotion in Fortnite.

The partnership brought SHARK WEEK to Fortnite by screening TIGER SHARK KING as an early premiere in the Party Royale section of Fortnite.

The collaboration also brought SHARK WEEK inspired in-game outfits to Fortnite that players could use to decorate their characters.

Partnership Opportunity:

Shark Week/Television

Company:

Discovery, Inc.

Partner/Category:

Fortnite /Gaming & Esports

Timing:

August 4th Quarter 2020

Target:

Male
Female
Tweens
Teens
Adults

Promotional Elements:

Branded Content

Media Elements:

In-Game / In-App Integration
Mobile
Online

Created On:

2020-11-30

Last Modified on:

2020-08-24

Companies Involved

Discovery, Inc.

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