Description:
Discovery Channel together with Georgetown Cupcake partnered to promote the television series event SHARK WEEK with shark-themed cupcakes made by Georgetown Cupcake. The cupcakes were available in vanilla and chocolate and were topped with fondant sharks and disembodied hands. Georgetown Cupcake also donated 15% of the buttecreamed proceeds to Oceana.
Partnership Opportunity:
SHARK WEEK/Television
Company:
Discovery, Inc.
Partner/Category:
Georgetown Cupcake /CPG
Timing:
July 3rd Quarter 2014
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-06-28
Companies Involved
Discovery, Inc.
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