Discovery Channel and Great Clips teamed up for the fifth year in a row to celebrate the SHARK WEEK. On Sunday July 30, 2017, Hendrick Motorsports driver Kasey Kahne drove the Great Clips/SHARK WEEK-branded No. 5 car at the Monster Energy NASCAR Cup Series at Pocono Raceway. Additionally, Great Clips and Discovery encouraged fans to give back through a donation program to Oceana. For every Great Clips Online Check-In app download during the month of July, the salon brand donated $1 to Oceana shark conservation efforts (up to $10,000). The partnership also featured co-branded signage in salons nationwide.