Description:
To promote SHARK WEEK, Discovery Channel and Lokai teamed up to re-release the custom Shark Lokai, available online through July 30, 2017. Lokai donated $1 per purchase to Oceana’s efforts to save sharks and restore the ocean’s balance.
Partnership Opportunity:
Company:
Discovery, Inc.
Partner/Category:
Lokai /Fashion
Timing:
July 3rd Quarter 2017
Target:
Male
Female
Teens
Female
Teens
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Email
Micro site
Mobile
Online
Social Media
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-08-03
Companies Involved
Discovery, Inc.
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