Description:
Discovery Channel together with Lush Fresh Handmade Cosmetics partnered to promote the television series event SHARK WEEK with a limited edition Shark Fin Soap. The limited edition soap is formulated with seaweed, cleansing sea salt, lime, and lavender. With every purchase of the Shark Fin soap, Lush Fresh Handmade Cosmetics donated the full sale price to the United Conservationists in support of their FinFree movement. The limited edition soap was available for purchase on July 30th, 2014.
Partnership Opportunity:
SHARK WEEK/Television
Company:
Discovery, Inc.
Partner/Category:
Lush Fresh Handmade Cosmetics /Health & Beauty
Timing:
July 3rd Quarter 2014
Target:
Female
Teens
Adults
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-04-26
Companies Involved
Discovery, Inc.
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