Partnership:

Shark Week and Pooch Perks

Description:

Discovery teamed with Pooch Perks, the #1 monthly dog box in America, to celebrate the 2021 edition of Shark Week. This promotion allowed dogs to enjoy Shark Week just as much as their owners!

Discovery worked with Pooch Perks to celebrate Shark Week with an exclusive co-branded dog box. This dog box celebrated the theme of Shark Week with premium dog toys, sea treats and accessories. 

In addition to promoted Shark Week, every item in the dog box supported US businesses, were eco-friendly and were made for dogs of all breeds and sizes. 

Outside of the box itself, Pooch Perks sold additional standalone Shark Week-themed pet items on its website.

Partnership Opportunity:
Shark Week/Television
Partner/Category:
Pooch Perks /Pets
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Product Placement
Created On:
2021-07-14
Last Modified on:
2021-07-27
Companies Involved
Tuck

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