Partnership:

Shark Week and Sonic Drive-In

Description:

Discovery partnered with Sonic Drive-In on an exciting Shark Week promotion.

The partnership consisted of Sonic Drive-In launching a limited-edition Shark Week Slush. This Shark Week Slush promoted the television event, airing July 11-18 on Discovery and discovery+, in Sonic locations. 

The Shark Week Slush had real strawberries and two Shark gummies atop an ice-cold Blue Coconut Slush, and it was sold for just $2.99.

Partnership Opportunity:
Shark Week/Television
Partner/Category:
Sonic Drive-In /Dining
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Insert (FSI)
Media Elements:
Mobile
Online
Signage
Created On:
2021-07-14
Last Modified on:
2021-07-14
Companies Involved
Tuck

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