Partnership:

SHARK WEEK and Southwest Airlines

Description:

Discovery Channel and Southwest Airlines partnered to promote this year's SHARK WEEK with a wrapped plane and the "Dare to Dive" Sweepstakes. Fans could enter to win a trip to Puerto Vallarta, including airfare in the form of eight Southwest e-passes, a $2,000 Marriott gift card, and a $1,000 Visa gift card! Discovery also gave Southwest customers a first look at the excitement of Shark Week 2016 with in-flight exclusive content.

Partnership Opportunity:
SHARK WEEK/Television
Company:
Discovery, Inc.
Partner/Category:
Southwest Airlines /Travel
Timing:
2nd Quarter 2016
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Online
Social Media
Vehicle Wrap
Created On:
2020-11-30
Last Modified on:
2016-07-19
Companies Involved
Discovery, Inc.
Tuck

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