Discovery Chanel and Southwest Airlines partnered to take SHARK WEEK to the skies once again. The partnership included the return of the SHARK WEEK-themed Southwest aircraft, which took flight once again for summer travel. The custom Boeing 737-700 aircraft was emblazoned with regal sharks and gave fans the opportunity to watch SHARK WEEK content onboard the WiFi-equipped aircraft via the on-demand channel including a first look at AFRICAN SHARK SAFARI before it aired on Discovery Channel.

Additionally, fans had the opportunity to enter the “Dare to Dive” sweepstakes. Participants who submitted an online registration form were entered for the chance to win a trip to Grand Cayman in the Cayman Islands to see sharks up close. One winner received airfare for themselves and three guests, a $2,000 Ritz-Carlton gift card and one $1,000 Visa gift card. The sweepstakes period ran from June 1 – July 31, 2017.