Description:
Discovery Channel together with Southwest Airlines partnered to promote the television series event SHARK WEEK with a sweepstakes, giving viewers a chance to enter and win a Caribbean vacation to Nassau, Paradise. In addition to the vacation, the grand prize winner also received three $1,000 Southwest gift cards, a $2,000 voucher for a three-night stay at Colonial Hilton Nassau, and a $600 gift certificate for the diving excursion at Stuart Cove. The promotion ran from July 14th to August 16th, 2014.
Partnership Opportunity:
SHARK WEEK/Television
Company:
Discovery, Inc.
Partner/Category:
Southwest Airlines /Travel
Timing:
July 3rd Quarter 2014
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-04-26
Companies Involved
Discovery, Inc.
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