Discovery Channel and Swedish Fish partnered to celebrate SHARK WEEK. The partnership included the Chomped sweepstakes where one lucky winner was awarded a trip for four to Oahu, Hawaii for a real shark encounter. Entrants could also win a secondary Swedish Fish/SHARK WEEK prize pack. The sweepstakes ran from April 23, 2018 to September 30, 2018 with fans entering via online entry form from a promotional micro-site.

The partnership also included the "Chomped" mobile game which challenged players to control a virtual shark to eat as many Swedish Fish candies as possible while avoiding coral, jellyfish, blowfish and sea urchins.