Partnership:

Shark Week and Ubisoft

Description:

Discovery partnered with Ubisoft on an in-game promotion that celebrated SHARK WEEK in HUNGRY SHARK EVOLUTION.

The partnership consisted of Ubisoft collaborating with Discovery to design a SHARK WEEK integration into HUNGRY SHARK EVOLUTION. This integration included SHARK WEEK promos running on the pre-game load screen in both HUNGRY SHARK EVOLUTION AND HUNGRY SHARK WORLD.

Partnership Opportunity:
Shark Week/Television
Company:
Discovery, Inc.
Partner/Category:
Ubisoft /Gaming & Esports
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Created On:
2020-11-30
Last Modified on:
2020-08-25
Companies Involved
Discovery, Inc.
Tuck

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