Partnership:

Shark Week and Vans

Description:

The Discovery Channel partnered with Vans to release a co-branded collection of sneakers and apparel promoting SHARK WEEK.

The Vans x SHARK WEEK collection featured products spanning across age groups with options available for adults, children and toddlers. Adults could purchase a Slip-On or Sk8-hi while kids pairs were slightly more playful, all products were decorated with SHARK WEEK branding.

In addition to the shoes, the Vans x SHARK WEEK collaboration also included hoodies, board shorts and T-shirts.

Partnership Opportunity:
Shark Week/Television
Company:
Discovery, Inc.
Partner/Category:
Vans /Fashion
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-08-14
Companies Involved
Discovery, Inc.
Discovery, Inc.
Tuck

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