Partnership:

SHARK WEEK and Verizon FiOS

Description:

Discovery Channel and Verizon FiOS partnered to promote the television series event SHARK WEEK with a sweepstakes giving fans a chance to win a trip for two to Atlantis. The trip included roundtrip coach airfare to Nassau, Bahamas, hotel accommodations for a double occupancy room for 4 days/3 nights, a $500 Atlantis Resort credit, and accommodation for shark-related activities. To enter the sweepstakes, fans had to “like” the Verizon FiOS page and vote for their favorite shark. The promotion ran from July 28th to August 15th, 2014.

Partnership Opportunity:
SHARK WEEK/Television
Company:
Discovery, Inc.
Partner/Category:
Verizon FiOS /Communications
Timing:
3rd Quarter 2014
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-10-01
Companies Involved
Discovery, Inc.
Tuck

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