Partnership:

SHARK WEEK and Volkswagen

Description:

Discovery Channel teamed up with Volkswagen for the television event, SHARK WEEK. Featured during the television event was a Volkswagen Beetle Shark Observation Cage. VW also offered a custom "Shark Bites" video playlist and timeline photos for its Facebook page. SHARK WEEK began August 12, 2012. http://content.usatoday.com/communities/driveon/post/2012/07/volkswagen-creates-cage-for-discoverys-shark-week/1#.UBsVKKCpPVo

Partnership Opportunity:
SHARK WEEK/Television
Company:
Discovery, Inc.
Partner/Category:
Volkswagen /Automotive
Timing:
August 3rd Quarter 2012
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-06-28
Companies Involved
Discovery, Inc.
Tuck

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