Partnership:

Shaun the Sheep Movie and Serta

Description:

Lionsgate and Serta partnered for the theatrical release of the “Shaun the Sheep Movie” Sweepstakes.  To enter, participants visited the Serta's facebook page www.facebook.com/sertamattress and then completed the sweepstakes entry form. The Grand Prize winner received a private screening of the movie for the winner and up to 100 guests, $1000 to purchase concessions at the screening, and a Serta Perfect Sleeper mattress set of the winner’s choosing valued at $1,800 or less. Each weekly period winner received a movie basket including: two tickets to “Shaun the Sheep Movie,” a “Shaun the Sheep” plush toy, “Shaun the Sheep Movie” junior novelization book, a “Shaun the Sheep Movie” photo frame, one Serta Counting Sheep plush toy, one Serta Luxury Fleece blanket, and a Serta Counting Sheep keychain.  The sweepstakes lasted from July 14, 2015 to August 18, 2015.    

Partnership Opportunity:
Shaun the Sheep Movie/Theatrical
Company:
Lionsgate
Partner/Category:
Serta /Household
Timing:
July 2015
Target:
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-11-03
Companies Involved
Tuck

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