Partnership:

Shazam! and Fandango

Description:
Warner Bros. Pictures teamed with Fandango for a promotion celebrating the release of SHAZAM! in theaters.

The two companies came together to offer special early screenings of the film on Saturday March 23, 2 weeks before the film's official release date. The screenings took place at 1,200 theaters around the country.

Fans could purchase tickets to these early screenings through Fandango's website.

In order to attend the early showings, fans did not have to be members of Fandango's VIP rewards program however, members of the program also received a free SHAZAM! comic book with their purchase.

Partnership Opportunity:
Shazam!/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Fandango /Online
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Product Bundle
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-03-14
Companies Involved
Tuck

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