Partnership:

Shazam! and Xbox

Description:

Warner Bros. Pictures partnered with Xbox to promote the release of SHAZAM! in theaters.

The two companies came together for the Xbox SHAZAM! Contest in which a lucky fan was able to win a branded SHAZAM! Xbox for themselves and their best friend.

To enter, fans posted on Twitter, Facebook or Instagram at Xbox letting them know what super power they think their best friend would have.

Xbox also game out other prizes such as a 12-month membership to Xbox Game Pass. 

The "Be a Gaming Super Hero" contest was open until April 9, 2019 when winners were selected.

The contest was open to U.S. residents ages 16 and up.

Partnership Opportunity:
Shazam!/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Xbox /Gaming & Esports
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Contest / Sweepstakes
On Pack
Contest / Sweepstakes
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-15
Companies Involved
Tuck

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