Partnership:

Shazam! and Zaxby's

Description:

Warner Bros. Pictures teamed with the fast food chain Zaxby's to promote the theatrical release of SHAZAM!

The partnership consisted of in-store advertising at Zaxby's locations nationwide. The in-store promotions took the form of SHAZAM! cutouts as well as custom menu items such as the "Shazam! Slam" being offered.

The partnership was promoted across Zaxby's social media and with a branded TV spot.

Partnership Opportunity:
Shazam!/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Zaxby's /Dining
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-04-05
Companies Involved
360Brandvision
Tuck

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