Partnership:

(SHOPATHON) RED and Amazon | Bank of America

Description:
To support World AIDS Day, (RED), Amazon and Bank of America teamed up for the third annual (SHOPATHON) RED. Every purchase made from this curated collection of red products helped fight AIDS in Africa. For every dollar spent from November 20-December 31, 2017, Bank of America donated $.30 to the Global Fight to End AIDS (up to $1.5 million). The collection included items from designers 3.1 Phillip Lim, Jonathan Adler and more available at Amazon.com/RED or via the Amazon App.
Partnership Opportunity:
(SHOPATHON) RED/Non-Profit Organizations
Partner/Category:
Amazon | Bank of America /Retail
Timing:
December 4th Quarter 2017
Target:
Male
Female
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Celebrity Appearance / Endorsement
Email
Micro site
Mobile
Online
Print Advertising
Signage
Social Media
TV Spot
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2018-08-23
Companies Involved
Tuck

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