Partnership:

Shovel Knight and Arby's

Description:

Yacht Club Games partnered with Arby's on a promotion celebrating the game SHOVEL KNIGHT.

The promotion consisted of Yacht Club Games collaborating with Arby's to bring SHOVEL KNIGHT to Arby's kids meals. 

Families could go to Arby's and find SHOVEL KNIGHT tokens in every kids meal. There were seven launcher tokens in total and kids were encouraged to collect them all. Each token had a DLC code, which worked on both Steam and Switch. These codes all had some specific and distinct in-game effects.

The promotion ran through May 31, 2021.


Partnership Opportunity:
Shovel Knight/Gaming & Esports
Partner/Category:
Arby's /Dining
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
On Pack
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2021-04-27
Last Modified on:
2021-05-17
Companies Involved
Tuck

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