Partnership:

SHREK 2 and Dial

Description:
DIAL CORP. and SHREK offered a "Wash Shrek`n Win" game which sent winners on a family trip for six to a castle in Scotland. Game pieces,were found in specially marked packages of soap, were ran under water to reveal the prize. Osco Drugs included a Dial soap coupon with the purchase of SHREK/SHREK 3D in its May 9th circular. Other SHREK store displays were included in Dial Corp.`s "You`re Not As Clean As You Think You Are" ad campaign.
Partnership Opportunity:
SHREK 2/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Dial /Health & Beauty
Timing:
May 2nd Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-05-04
Companies Involved
Tuck

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