Partnership:

SHREK 2 and Frito-Lay

Description:
DREAMWORKS and FRITO-LAY partnered to promote the DVD release of SHREK 2. Consumers who purchased a "combo meal", which included FRITO-LAY products, at participating theater snack bars received a SHREK 2 activity book. The promotion ended while supplies lasted.
Partnership Opportunity:
SHREK 2/Home Entertainment
Company:
DreamWorks Animation
Partner/Category:
Frito-Lay /CPG
Timing:
December 4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-05-04
Companies Involved
Tuck

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