Partnership:

SHREK 2 and Frito-Lay

Description:
FRITO-LAY and DREAMWORKS joined forces to promote the theatrical release of SHREK 2. In conjunction with the release of the movie, FRITO-LAY products featured special marked packages displaying SHREK 2 artwork. FRITO-LAY also conducted a sweepstakes given out nearly 12,500 prizes, including five trips to "Far, Far away". Consumers entered by visiting the FRITO-LAY website.
Partnership Opportunity:
SHREK 2/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Frito-Lay /CPG
Timing:
April 2nd Quarter 2004
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-05-04
Companies Involved
Tuck

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