Partnership:

SHREK 2 and General Mills

Description:
GENERAL MILLS and SHREK partnered up together and produced cereals with the SHREK theme. Two cereals included marshmallows in the shape of SHREK characters. GENERAL MILLS also offered free SHREK 2 digital watches in marked boxes of Cheerios and Cinnamon Toast Crunch. Other cereals featured special packaging and premiums. The company also manufactured SHREK fruit snacks.
Partnership Opportunity:
SHREK 2/Theatrical
Company:
DreamWorks Animation
Partner/Category:
General Mills /CPG
Timing:
May 2nd Quarter 2004
Target:
Kids (6-11)
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-05-04
Companies Involved
Tuck

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