Partnership:

SHREK 2 and Mars Inc.

Description:
DREAMWORKS and MASTERFOODS teamed up to promote the November 5th home entertainment release of SHREK 2. MASTERFOODS featured special SHREK-themed glow-in-the-dark wrappers on Snickers and M&M’s FunSize packaging. This promotion also included a $3.00 off coupon for SHREK 2 on DVD or VHS.
Partnership Opportunity:
SHREK 2/Home Entertainment
Company:
DreamWorks Animation
Partner/Category:
Mars Inc. /CPG
Timing:
November 4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-05-04
Companies Involved
Tuck

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