Partnership:

SHREK 2 and RIBENA

Description:
DREAMWORKS and RIBENA teamed up to promote the theatrical release of SHREK 2 in Europe. Specially marked packages of Ribena juice drink featured SHREK 2 labeling, as well as sweepstakes entry details. Sweepstake prizes included tickets to SHREK 2, inflatable donkey dolls, and the grand prize is a real donkey. The sweepstakes ran through October 2004.
Partnership Opportunity:
SHREK 2/Theatrical
Company:
DreamWorks Animation
Partner/Category:
RIBENA /CPG
Timing:
May 2nd Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-05-04
Companies Involved
Tuck

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