Partnership:

SHREK and Baskin Robbins

Description:

BASKIN-ROBBINS and SHREK partnered together for an 8-week national effort, anchored by a flurry of themed flavors - a Multi-colored Shrek Swirl and a Shrek`d out chocolate mint - and a Hot Sludge Sundae containing "gummi worms". Network Radio and kids/family cable TV buys, as well as in-store impressions.

Partnership Opportunity:
SHREK/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Baskin Robbins /Dining
Timing:
April 2nd Quarter 2001
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
Tuck

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