Partnership:

SHREK and Sour Patch Kids

Description:
SOUR PATCH KIDS and SHREK partnered together for a 12 week Promotion that focused on Shrek-themed package, in-store and online links, and ads in kids` magazines. Contestants entered to win a free screening of Shrek with 25 of your friends. FSI supported promotion.
Partnership Opportunity:
SHREK/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Sour Patch Kids /CPG
Timing:
April 2nd Quarter 2001
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-05-04
Companies Involved
Tuck

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