Partnership:

SHREK FOREVER AFTER and OPI

Description:
DreamWorks Animation SKG teamed up with cosmetics company OPI in developing a line of nail polishes that went along with the SHREK FOREVER AFTER theme. A section of the OPI website was also devoted to the film and visitors were able to view the trailer for the film. The collection included 6 new colors all named after a Shrek theme. The promotion ran in Q2 2010.
Partnership Opportunity:
SHREK FOREVER AFTER/Theatrical
Company:
DreamWorks Animation
Partner/Category:
OPI /Health & Beauty
Timing:
May 2nd Quarter 2010
Target:
Female
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-08
Companies Involved
Tuck

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