Partnership:

SHREK THE THIRD and Kraft

Description:
Dreamworks Animation SKG and Kraft Foods teamed up to promote SHREK THE THIRD. Kraft featured prominate SHREK THE THIRD artwork on their Macaroni & Cheese boxes. Their Macaroni & Cheese also featuerd noodles in the shape of the heads of favorite SHREK THE THRID characters. Along with prominate artwork and speciality noodles, the Macaroni & Cheese box also prompted consumers to visit the SHRECK THE THIRD website for further details on its DVD relase.
Partnership Opportunity:
SHREK THE THIRD/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Kraft /CPG
Timing:
May 2nd Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-06-20
Companies Involved
Tuck

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